An Open Letter to Hot Web Shareholders HWBI hotautoweb.com

An Open Letter to Hot Web Shareholders

BOISE, Idaho, Jun 5, 2008 (PrimeNewswire via COMTEX) -- Hot Web, Inc. (Pink Sheets:HWBI) CEO George Stevens issued a letter to shareholders today. The letter reads as follows:

CHAIRMAN'S UPDATE TO STOCKHOLDERS:

As we previously stated, the vast majority of the legacy issues have been resolved. As a consequence, it is imperative on the management of this corporation to ascertain the most applicable method or methodology to launch this company forward.

We have made a concerted effort to grow the company organically, whereby utilizing regional representatives to find, inspect and list product for sale on the website. Frankly, our expansion has not proceeded as expected. That is, the growth was slow at best and the reason for this was more affixed to the lack of capital then the lack of qualified representative applicants. Our capital infusions were more geared toward the status quo then immediate expansion. Thus we still did not launch out the in-house auction site, nor expand into boats, planes and/or recreational vehicle websites.

The irony within this scenario, regardless of the world wide gas prices, and struggling economy, Hot Web, Inc. has shown surprising resilience to this condition as evidenced by strong international sales and increased high end listing requests. Sure, this is probably a function of the devalued dollar, but the sales are still strong and the activity within this segment continues to build. And further strength is illustrated in the number of hits we receive monthly to the website. Again, this needs to be capitalized upon through the sale of advertising space.

In conclusion, our thrust needs to be an acquisition or acquisitions that bring immediate marketability to the Hot Web, Inc. business model, through additional and varied listings. And as a consequence, those targeted acquisitions need to have a positive and consistent cash flow, with seasoned management willing to expand into the electronic arena. We have identified three candidates at this time and have instituted the proper NDA's to facilitate the due diligence process.

Capital is always a finite commodity and in some cases a luxury. The exciting part is that we have the ability to attract capital, thus the critical mass entry is to be sure that we apply this in the most beneficial way for the greater good of the company for the fastest return on investment and determining which initiative will yield the fastest growth.

About Hot Web, Inc.

Hot Web, Inc. is engaged in the business of consigning "big ticket" transportation related items through its diversified presences, both online and offline. The Company's mission is to "change the way the world buys and/or bids online" by harnessing the power of the Internet and coupling it with human interaction and expertise to create a safe, productive, comfortable and 'Fraud Free' way to conduct online/offline commerce. The company utilizes both its internal certified regional representative base in addition to online third-party marketing tools like eBay Motors and others to attract and market vehicle listings The Company's current portfolio of niche-focused online businesses consists of www.hotautoweb.com, www.hotboatweb.com, www.hotcycleweb.com, www.hotrvweb.com and www.hotplaneweb.com. The company is also currently developing other Hot Web branded online business units to complement its current roster.

The Hot Web, Inc. logo is available at http://www.primenewswire.com/newsroom/prs/?pkgid=4946

Safe Harbor

This press release contains statements, which may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of Hot Web, Inc., and members of its management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

FOR FURTHER INFORMATION, investors are asked to visit the Company's website at www.hotwebinc.com.

This news release was distributed by PrimeNewswire, www.primenewswire.com

SOURCE: Hot Web, Inc.

By Staff

CONTACT: Brass Bulls Corp.
Investor Relations:
Matthew Lovito
1-866-342-2700

gradyj's picture

HWBI Update

So we are almost 3 months down the road and you still have just 1 ad on the site. When I had first wrote the post in June the CPM (Cost per thousand impression) was around $10.00 For the demographic that is hotautoweb.com you can now get $30 to $40 per thousand! The last I looked at the traffic you were getting 10,000 uniques a day that would translate to around 50,000 impressions. Or $1500.00 a day in revenue! So whats up?

Hot Web Shareholders

Dear George, I read your letter yesterday and was happy to see some communication to the shareholders. I also was happy as I had previously stated that advertising was added to the site.

I truly hope that the acquisitions you spoke about are in the web 2.0 area. You guys are missing the boat when it comes to monetizing the HotWeb Properties! You have one banner ad at the top, as you scroll down on your featured listings photos you have room for ads on both sides. In your demographic you should be getting $5-$10 per thousand impressions. This would generate enough cash flow to increase your business!!! I have been very vocal that you guys are an internet company!! You are NOT a car lot in Boise!!! There are so many other revenue opportunities through plug and play social networking apps that can be implemented easily and quickly. With the traffic you have, selling cars should be the secondary source of revenue not the only source!!!

Jim Grady
Shareholder

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